A2 Media Studies -​ Mohsin Bhaiyat

In order to gather the audience feedback we needed we decided that we needed a fair sample of people, therefore we selected two boys and two girls to take part in a focus group to give their thoughts on the Digipak. By taking their answers into account we could reflect on what we did well and also we could consider what we could do to improve the design. The questions were all designed to get opiniated responses about what they liked the most about the designs and what they least liked. we showed them the drafts and the five designs we had made, each very similar but with slight differences. We did this because we felt we needed the data to be specific to ensure the changes we made after would have maximum effect in improving the overall quality of the Digipak. In the end,it was mostly decided that the Digipak with the lip mark over the writing was not suitable as it made the words difficult to read, in addition, it was also decided that the the design with a black box on would not be used as it contrasted the neat and conventional font and typography along with the colour. After considering all the factors and taking the opinions of the feedback into account, we came up with the final Digipak which can be seen below.