Audience Research

Below is a video of interviews we conducted to gather some opinions on what people associate POP music with and what they would expect to see in our video. We also let them listen to our chosen song "Did You MIss Me" by Olly Murs and asked them how the song made them feel, what they connoted and what they imagine the song's video to look like. We recieved a lot of feedback regarding ideas for the shoot and it helped us greatly. Ultimately, the clear decisions were that the video should contain a "Happy" and "Fun" visual to match the tone of the song, this may lead to dance scenes or relatable moments of being with friends and going out. In the process of audience research, me and Josh designed the questions, Rob filmed the video and Jonny conducted the interviews.